SneakHER Style: Supernatural Goods
Image: @iknowlee
We are always on the lookout for functional fashion that meets our desire for versatility. It’s even better when we can put our coins into female Black-owned businesses that are rooted in representation. The latest brand we are swooning over is Supernatural Goods. Hailing from the South, this clothing brand puts an emphasis on comfort and the beauty in your own skin. The founder Necie Armstrong (who is also a sneaker lover!), was inspired to create Supernatural Goods with a purpose of normalizing seeing shades of browns and varying tones.
Supernatural Goods is easily a go-to for everyday wear that transitions through seasons. Giving off a cozy vibe, there’s always room in our closets for more staples. We’re finding ourselves drawn more and more to comfort and Necie has infused that very ingredient into her brand. SZN 1 features the Supernatural Classic Tee, Logo Sweatpants, and Hoodie. The color palette of Umber, Truffle, and Mocha accentuates each piece with Necie’s design ethos. The worn hand-dyed aesthetic creates the vibe for each piece in this unisex collection, while an embroidered logo adds to the premium feel. Check out more snaps below.
“Skin appreciation is something I want to pass on to future generations.”
WHERE CAN WE BUY SUPERNATURAL GOODS?
We are fans of Supernatural Goods and love to see how Necie Armstrong is purposefully creating her own seat at the table of design. The apparel pieces are available now and you can SHOP THE COLLECTION using our button below. The premium gear ranges from $60 USD to $120 USD depending on item. Cop and flourish!
