Virgil Abloh and Nike Announce Their New Design Project "The10"

We’ve seen teasers on Instagram of the alleged collaboration between OFF-WHITE designer Virgil Abloh and Nike that ranged from the Nike Presto, Air Jordan 1 and Air Max 90 but little did we know that we would get a full range of sneakers.

Coined “The Ten” Virgin Abloh has put his touch on 10 classic silhouttes from Nike, which includes the Air Max 90, Vapormax, Air Presto, Air Jordan 1, Nike Blazer, Air Force 1 Low, Hyperdunk 2017, Vaporfly, Converse Chuck Taylor and Air Max 97. Enough heat to go around for everyone.

Virgil states in the article with Nike, “In one gesture, I wanted to underscore how the design system and manufacturing of Nike are so perfect,” says Abloh. “By combining these shoes with design that amplifies their ‘handmade’ quality, we’re intensifying the human element and expanding the emotional connection of these 10 icons.”

Also to celebrate the sneakers Nike will host “Nike Off Campus” events in New York City and London to celebrate The Ten through presentations of the full collection and exchanges about the ideas that inspired it. "Nike Off Campus" will take place in New York City from September 6 to 8 at 23 Wall Street and from September 14 to 17 at various locations in East London.

The first five icons of The Ten — the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90 and Nike Air VaporMax — will be pre-released at NikeLab stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) and Paris (Sept. 26-30).

The full collection including all ten silhouettes will be available in November at NikeLab stores and select retailers worldwide.