Cop or Can: PUMA and ALIFE Reveal New Collaborative Sneakers

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Rihanna in Puma x Alife R698 Sneakers in our KOTW Recap.

So, if you've been keeping up with our KOTW recaps, you probably noticed the pink PUMA and ALIFE sneaks Rihanna was seen rocking last week.   Now, the brands collectively unveil their latest collaborative work with four new models for SS16. The R698 runner is reissued in “Black Gum,” “Peach” and “Black Glacier” colorways, with the “Gray Violet” Blaze of Glory rounding our the pack. Mixed material uppers, ALIFE-branded tongues and contrasting sole units are present on all four sneaks.

It's definitely a cop for me.  If you feel the same, head over to atmos to cop the kicks, which retail for 17,000 yen - don't worry - that's roughly $145 USD.

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