Chick Chat: Going Live With Helecia Williams
MEET HELECIA. SNEAKHER FASHIONISTA. BEAUTY BOSS. CONTENT CREATOR. YOUTUBE VETERAN. OUR LOCAL CURLFRIEND.
CNK Daily is a platform designed to be a voice that elevates, inspires, and serves women in what we like to call “SneakHER Culture”. This is why connecting women holds so much value in everything we do. Our Chick Chat series is a special way that we champion dope females while learning about their success and style through a common bond - Kicks. The beauty of sneakers is that it serves as a universal language bridging the gap between many industries. Regardless if you’re an athlete, avid shoe collector, or beauty blogger - there’s a pair calling your name. Our next Chick Chat proves that and then some.
Helecia Williams (better known on Instagram as @iknowleee) is a Youtube OG. She has created a platform full of fly followers since before some of us even knew what Instagram was. Before blogging spread like wildfire through the social media streets - Helecia was taking us on her journey through a variety of hair, makeup, and lifestyle videos.
From Lee’s Instagram, you find a gorgeous girl effortlessly spreading her black girl magic through her fun imagery and video content. In getting to know Lee, you begin to understand the foundation to her social media success. Sneakers play a role in her vibrant style, but she’s here to let everyone know that it’s all about quality, consistency, and transparency when building a reputable brand in any industry.
LIGHTS, CAMERA, ACTION
Now let's get to the Q&A. Check out Helecia's answers to the questions everyone wants to know. Watch as she dives into her favorite brands and why, how she creates her own sneakHER style, words of advice for those creating content, and more!
HELECIA ON SNEAKHER CULTURE…
“...It’s groundbreaking in a sense because it removes those stereotypes, those labels, [and] that placement of women. So I look at it as an elevation not only in fashion and personality, but literally breaking all the rules.”
SHOP HELECIA’S CURRENT SNEAKER STYLES BELOW
Helecia is a prime of example of the fact that you don’t have to be a 10 or 15 year sneaker collector to rock a pair of kicks right. Thinking outside of the box (pun intended) and stepping out of her comfort zone has not only paved her own lane, but continued to drive her success in the game. Creating a dope style using sneakers is the icing on the cake. In our current climate, fashion + sneakers has merged to an all-time high, and Helecia emphasizes that authenticity is a major key.
We’re excited to see what Helecia has coming up and if you don’t want to miss it, keep up with her on Youtube HERE and Instagram HERE
Shop Helecia’s Style