Small Black-Owned Brands We’re Shopping During Black History Month 2025 and Beyond
Hey, Sis! Happy Black History Month. We know it’s a lot going on in the world and we hope you’ve been taking care of yourself as best as you can. We’ve also been reminding ourselves to find the joys in the midst of chaos. Which brings us to the main thing that will always remind true — we need our community. We have to keep leaning on each other, pouring into each other, and supporting one another.
So, with that being said, we’re back! We’re celebrating another Black History Month with some of our favorite Black-owned and Women-owned brands. From beauty and stationary, to spirits and health, take a look below to learn more and shop the brands we love and are supporting this Black History Month.
Happy Shopping!
updated February 20th
LYS Beauty
LYS Beauty is a proudly Black-owned clean color cosmetics brand founded by Tisha Thompson. Their mission is simple: champion non-conforming beauty through self-love and expression using formulas that your skin deserves.
Black Girl Vitamins
Black Girl Vitamins are empowering Black women to understand their specific health needs and providing the best, tailored solutions to meet them. Their mission is to provide high-quality solutions that cater to the needs of Black women such as awareness around Vitamin D deficiency, Iron, Cholesterol, and pregnancy.
Juvia’s Place
Created to celebrate the rebels, rulers, and queens of the African kingdoms who honored beauty through their innovative and soulful techniques that we still use today. Founder Chichi Eburu struggled to find makeup suited for her deep skin tone. What was available were muted colors, and products that didn’t enhance the true richness of her skin tone. The Juvia’s Place customer has skin tones in the fairest fairs to the deepest darks. The Juvia’s Tribe is where we celebrate our customers that come to us from all walks of life.
FORVR Mood
FORVR Mood by Jackie Aina is all about enhancing the everyday, encouraging self-care, and making your life a little more lavish. As a luxury, self-care brand, FORVR Mood wants to create welcoming, affordable experiences as a reminder to cherish and pamper yourself each day.
Nola Skinsentials
Nola Skinsentials offer health-conscious millennials and people of color a skincare and cosmetics line that is cruelty-free and inspired by Mother Nature, for a glowing complexion.
Uncle Nearest
Uncle Nearest Premium Whiskey is inspired by the best whiskey-maker the world never knew, the first known African-American master distiller, Nathan “Nearest” Green. The company built its brand on its knack for sourcing the best of Tennessee whiskies and bourbons, and using its own non-temperature-controlled aging process and unique post-aging double filtration method that significantly changes the characteristics and profile of the original whiskies.
Book’d Lifestyle and Stationary
Bookd is a high-end stationery and lifestyle brand for Black women. Known for its super stylish and uniquely quirky products, the brand is located at the intersection between productivity and culture, faith, and entrepreneurship.
Black Girl Magic Wine
Black Girl Magic Wines pay homage to our heritage and honor all Black women in our community, across the Diaspora and the world, who have graced culture and society with her soul, spirit and MAGIC for generations. These award-winning wines are sourced from elite California vineyards, using the finest grapes, designed to serve magnificent Black Women and all of her celebratory moods and occasions.
Culture Tags
Culture Tags strive to bring people together for laughs and memories that will fill cups between weekend kickbacks, family reunions, and holiday visits. Sparking connections across cultures, generations, and backgrounds.
Sucre Couture
Founded in 2010 by Kimberly Fomby Jefferson, Sucré Couture is a San Francisco Bay Area-based demi-fine jewelry and lifestyle haus. Black-woman-owned and operated by women of color their collections evoke 80s and 90s nostalgia through a provocative and raw lens.
Brown Girl Jane
BROWN GIRL Jane crafts fine fragrances for those who know the most powerful stories are told through scent. Each scent tells a story of sophistication and discovery, connecting women who appreciate both heritage and innovation.
Topicals
Topicals is transforming the way you feel about skin through effective science backed products for chronic skin conditions and mental health advocacy.
Eeni Edit
What started as sharing art on Instagram, grew into a lifestyle brand that offers paper goods, apparel and accessories. Eeni is an eclectic fictional fashionista and globetrotter. She stays runway ready and her suitcase is always packed. She’s about style, positive vibes and wanderlust.
Be Rooted
In 2020, Jasmin Foster founded Be Rooted, a space where women of color could see themselves where they hadn’t before. By weaving culture and representation into every design and message, the products we create inspire customers to explore their inner muse and celebrate self.