Let's get one thing out the way. Your average woman is not a size 2 or 4. In fact, your plus size woman makes up about
67% of women. So, it was such an amazing change of pace to attend the Nike Air Society Chicago launch and see that demographic represented in full, and in ultra fabulous, glory.
During our time in Chicago, we had the opportunity to touch base with Hayet Rida - a brand builder and lifestyle blogger who has made a career out of being outspoken and comfortable in her skin. Now, Hayet is soaring to new heights with the help of Air Society Chi and reaching women who have long been an underserved demographic.
Peep our Q&A with Hayet below as she talks confidence, being herself, and how she and Swoosh are changing the game this August.
...And changing the game with a summer series dedicated to Plus Size Swoosh style.
If you're in Chicago and you're looking to attend Hayet's exclusive fashion show featuring Nike's latest plus size fashion looks, click below to RSVP. Fashion show will begin at 6:30PM.