The Audemars Piguet Experience finds a new muse in tennis star Serena Williams.  Williams, who is set to make her debut in London today in Wimbledon's first round, showed off these silhouetted snaps on her Instagram. 

The AP campaign, emblazoned by the #BreakTheRules hashtag, celebrates the famed watch company by highlighting well-known friends (aka brand endorsers)  from a variety of fields. 

Serena's campaign is ruled by amazing imagery and finds her perfectly laced in the Nike Court Flare.

And now, go get that Grand Slam, Serena!  

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